Internet Marketing the Simple Way

Why do experts want to be interviewed?

In natural way, most people would love to tell how great they are.  They want public to spread their reputation.  And the expert would love to brag how he or she got to be so successful.  That is a human nature.  What you have to do just search who in the greatest in your niche market and ask him or her for the interview.

How do You Get an Interview with an Expert

The following 8 points will increase the likelihood that your request for an interview with your chosen expert will be accepted.

1. Don’t be afraid to ask: Remember that ‘experts’ are just normal people like you and me, and in most cases they’ll be honored by your request. The worst that can happen is that your request will be denied and you send out an interview request to the 2nd person on your list.
2. Contact the expert via their preferred means of contact: Don’t Tweet them or use their Facebook account when it’s obvious that they have a Support Desk on their primary site. Look around the site to see if JV information is posted, as that might give you more specifics on the information they require to proceed.
3. Include information about your project plans: Include a bit about yourself and your experience, as well as details about the planned length and format of the interview (recorded or written response). Telephone recorded  interviews are generally preferred as it takes less time to answer the same number of questions.
4. Attach a list of general questions: Include plan to ask. Keep your questions fairly general and limit them to a number that can be answered fully within the timeframe suggested.  Do not try to have your expert answer 30 questions in an hour.  That makes for rushed responses which are of limited value to your audience.
5. Let your expert pick the time and date: Have you expert suggest an interview date and time that works best for them and make sure you know in which time zone they are located.
6. Pick the right transcript service: If you plan to transcribe recorded interviews, be sure to use a transcriptionist whose first language is English and tell him or her to get rid of the ‘ums, ahs and ers’! Ugh! It will look clean and professional.
7. Offer your expert a copy: After you finish editing, give one copy of your completed project to your expert and mention whether you plan to have an affiliate program through which they can promote your product if they so choose.
8. Keep your request brief. Very few folks have the time or inclination to read 1,000 words (article length) to discover the point of the message. Keep it brief and simple.

Conducting the Interview

Have an introduction prepared in advance to welcome listeners and introduce your expert speaker. Simply saying ‘and with us today is ____’, isn’t enough. You need to share information about the speaker’s background and credentials for those in your audience who may not be familiar with your guest.

Welcome your guest onto the call and let them respond before launching into the meat of the matter – asking questions and getting well-formed answers that enlighten and entertain your audience.

What Questions You Should Ask?  (5 most important questions)

Here are 5 powerful questions to ask the expert:

1-The people in the audience do not know who you are.  Please tell us who your are and what you do.

2- If some reasons you have to start all over again, what would you do?

3-What is the biggest mistake you made getting started in your profession?

4-What does it take to be so successful?

5- What questions that I did not ask, but I should have asked  and they are relevant to you?

To answer the question if the expert interview would generate the traffic to your site, I say it is worth your time to expose your expert to the next level as well as increasing traffic to your site.  It requires you some planning and some work to let your audience know you got a great tips from the expert in your particular niche.

To drive traffic to your site, you simply do the advertisement about your expert in the forum where the niche of expert is under.  If your expert’s specialty is blogging business, you should do advertisement at the bloggers forums and you simply let your members of membership site know.  They would spread the news to their friends and would be appreciated for learning a few tips from the expert.  You can event make some money out of the recorded interview by selling it as your product at your site.

What do you think?

I am glad you dropped by my blog post and I love to hear your thoughts.  So please leave your comment below.

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