Blogging: Is a Competition Good for You?

June 7th, 2010 |

Author: admin

Any where you go in this planet. You will find the competition. It could be a tough one or easy one depending on how you look at it. The competition could be good or bad for you depending on the niche you are getting into. There is always upsides and downsides no matter what it is you are looking at. Check my analysis below for more details.

Good Competition: If there is a big market and big demand in your niche, the competition is good for you. You expect to get a small piece of the pie, but not whole big chunk of it. I said it because if you are a late comer into the niche, you have to work hard to build relationships with your visitors that later on you turn them into your customers. With a good product, good marketing strategy, good sales page, good testimonials, you can stand a chance to make some money. Only the time will tell because you need to boost traffic to your blog. You may have to buy traffic or free traffic.

It could be good if you are a small fish in a big pond along with other big fishes. Make sure the demand is high enough for you and other fishes. You have to do keyword research to make sure there are plenty of search monthly. Let say 100K per month. Or just say hot niche.

Bad competition: If you do not study the market or did not do your homework properly, this competition may throw you off the curve. You won’t make any money at all. You must know which keyword you rank on Google page rank. If you rank on page one and position number 10, and there are 9 sites on top of you. They have been in this market long then you. Their site age is more than 9 years. On top of that , they have page rankings 3 or better. I believe this is not the niche for you to get into.

Now you are a small fish in a small pond along with other bigger fishes. Your chance of making money is very slim to none even though there is a hot demand in that market unless you throw a lot of money for blog promotion and advertisement.

So it is better to spy your competition before getting into a niche. There are plenty of tools, such as Market samurai, you can use to do research before jumping in with both feet. Do not waste time and energy if you think it is too tough for you to compete.

What do you think?

I love to hear your thoughts. So please leave your comment below!